In November 2014, Whitmore came on board as the education director for the film, Take Me To The River. Past and current clients of Mad Sun include 65amps, Academic Superstore, Acoustic Amplification, Agile Partners, Colby Amplifiers, Dean Markley USA, EarthSync, Gear Collector, Jammit, Korg, KVRaudio, Muse Research, MusicFirst, NewBay Media, Notion Music, Peavey Electronics, SIR Entertainment Services, SIR Stage37, SoundTree, Sterling Audio, and the film 'Take Me To The River.' Mad Sun Marketing specializes in marketing, PR, artist relations, event production, and graphic design for music and audio companies. She then moved to Lafayette, CA and launched her own business, Mad Sun Marketing, starting off with just two clients, Korg USA and Academic Superstore.

In 2008, Whitmore left Korg after 20 years of service. In addition to handling marketing, PR and artist relations for the Korg, Marshall, and VOX brands, Whitmore was appointed editor of Korg’s ProView Magazine and of the VOX Catalog, for which she won a Davey Award in 2006.

After she earned her master's degree in 1999, she was named Marketing Services Manager. She moved on to Marketing Services Specialist and took on the responsibilities of media planning and negation, public relations, and trade show planning. After graduating in 1986, Whitmore worked in the direct marketing department of CBS Records under the Senior VP of Direct Marketing, Neal Keating, who was credited as a marketing pioneer as he spearheaded the formation of the Columbia House record club.Īfter two years with CBS Records, Whitmore left to join Korg USA in Westbury, NY, in 1988 as a marketing assistant and artist relations representative. While in college Whitmore worked for the Nassau Symphony Orchestra, on Long Island, NY, computerizing their systems and renovating their operations. She also completed a certificate program at Audio Recording Technology Institute (ARTI) in New York City. in Marketing also from Hofstra where she was invited to be a member of Beta Gamma Sigma. in 1986 in Music Merchandising, where she was honored by Pi Kappa Lambda. She attended Hofstra University, earning a B.S. Whitmore (born March 11, 1965) is a music marketer, singer/songwriter, event producer, and founder of the Women's International Music Network (The WiMN). The Women's International Music Network (The WiMN).

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